The battle between original and curated content is one that has been going on for decades (well, as long as this discussion has been around). Many people are scared of sharing curated content, as they feel, people will go to someone else’s website and never return to theirs. The truth is, original and curate content are successful when they work as a team.
Original content is content you create and allows you to be seen as an authority in your industry. Original content can be blog posts, infographics, video, basically any content you create. Some people consider original content easier to create than sourcing curated content. Curated content on the other hand, is other people’s content that you have looked through and think is good to share with your community.
Sharing curated content keeps you in the habit of sharing information and helps you get found more easily. For example, if I were to find a great article written by ‘Social Media Examiner,’ I would tag Social Media Examiner in the post by using “@” and their username so that they get a notification that I mentioned them.
In the process, they may look at other things I have shared. When sharing content, always mix it up and make sure you are not talking about yourself all the time. (seriously, who likes that?) And this is where curated content comes in. If sourcing curated content is difficult for you or your team, check out these really good content curation ideas:
1. Content Gems
Sign up for a free account and add key words for the type of content you would like Content Gems to send you. You will get periodic daily or weekly emails that you can buffer right away to build up your content calendar. You can also log into your Content Gems account at any time to put in key words and get content on the spot.
Google alerts is really cool but should not be used as a stand-alone content source. Because there’s a lot of content on the web, it depends on when you set up the alerts as to what you will get. Once you set the alerts, you will get email notifications on content found across the web.
Flipboard is your "own magazine" which allows you to put in areas of interest and it will find content across the web. You can access Flipboard on desktop and your mobile device. You can download the Flipboard app on and iphone or android.
Slideshare is owned by LinkedIn and fantastic for content curation. You can embed a slideshare slide show on your blog post or even get an idea to create an original post of your own. If you do webinars, you can repurpose your webinar content by uploading the slides directly to slideshare then people can now share and embed your slides.
These next set of sources are not content curation specific but can still prove to be super helpful in finding and saving valuable, shareable content:
Quora is a good option if you are not sure what your audience wants to know. You can go into Quora and submit some questions to find out how many people are interested in certain topics. This will help you narrow down the best type of content for your audience.
Pinterest has been known as a site for crafters. (Total pile of bull****!) Anything you want to know is on Pinterest. You can find articles on any subject matter on Pinterest plus loads of motivational and inspirational images.
I have a love/hate relationship with pocket because I started to “Pocket” a whole bunch of things! Pocket is a way to save things already from the web. When you are ready to schedule your content, you can go back into pocket later and schedule or Buffer your content. Load your content into Buffer, MeetEdgar, Hootsuite or whatever you are using as your social media scheduler.
Think about using IFTTT (If this, Then that). You can create something called a recipe in IFTTT. For example, you can create a recipe to receive articles from “Mashable” to your email.
The recipe would look something like this:
[“If” Mashable posts an article about social media, “Then” email that article to me.]
At the end of the week, you will have an email box full of content that you can share with your tribe or that you can read to increase your knowledge in your area of expertise.
It may be a good idea to have a separate email just for your content so when you’re focusing on planning your content for the week, you won’t have distractions or have to wade through business or personal emails to find your content.
So, what are some of your favorite ways to curate content or if you’re new to content curation for your business, what have you found to be the most difficult?